Social Media Marketing - מכללת יהב

Social Media Marketing

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About Social Media Marketing:

Social media presence is a necessity for many customer-driven enterprises as it gives the impression of a more immediate connection between the customer and the seller. Moreover, campaigns spread through social media are believed to have more resonance because they are usually discovered through links shared by trusted sources. The rich data available through social media can allow advertisers to target their message to very specific audiences, providing the potential for better results. *

Professional Social Media Marketers are highly sought after in the labor market. Since Israel is one of the leading countries in the export of sophisticated knowledge and solutions (such as the high-tech industry), the value of high-quality Social Media Marketers, suitable for international standards, is high and enables them to earn a respectable source of income with high wage potential.

*According to Technopedia

This course is recognized and subsidized by the government and private scholarships


Advantages of learning the course:
This course offers professional teaching and training in Social Media Marketing in English. Graduates of the course will be able to either to offer their services and integrate themselves into the labor market or to establish their own business and offer services as a freelancers, which can result in:

  • significantly contributing to their successful absorption in Israel
  • having a profession that offers a respectable salary
  • turning their profession into a career

About the course
The course is delivered in English, online (live streaming, virtual class) and includes practical studies in a comprehensive manner, including feedback, in order to create an actual experience in Social Media Marketing.

It also offers advanced concepts that match the needs of the market in the world today. It combines online marketing and the use of many medias and social networks for business needs.


Course Objectives:
Graduates of this course will receive extensive knowledge and will be provided with many useful and sought-after skills in Social Media Marketing that they will be able to integrate into the labor market.



The live online class gives students all the advantages of traditional classroom study, including social interaction with other students and the opportunity to directly interact with the teacher. In the online live class, students learn, do classroom exercises, work in groups and more. A live video course also allows students the benefit of convenience: it saves valuable time, gas costs and parking hassles, and all the trouble one must deal with when travelling to a physical location. The online live course gives students more flexibility in managing their time. To participate, all one needs is a computer or a smartphone – and a camera


Course Program:

This “Social Media Marketing” course is a professional and profound course where an experienced lecturer will teach the all you need to know about Social Media Marketing today!

  • Introduction to Digital Marketing basics
  • The problem with Social Media and the 7 steps to overcome it
  • Establishing End-Goals and Call-To-Actions
  • Know your audience and planning your campaigns
  • The anatomy of a good social post
  • Know your marketing channels: Facebook
  • Know your marketing channels: LinkedIn
  • Know your marketing channels: Twitter, Pinterest and Instagram
  • SEO and Cookies
  • Paid and Organic (Adwords, PPC, ROI)
  • Retargeting and advance tools
  • Other channels: Snapchat, Quora, Reddit
  • Analysis and Reporting
  • Tools to make the job easier
  • Getting practical
  • Practical Application Activity: How to apply for the job market

About the lecturer:

Jeremie Rykner, online since 1994, is an experienced Digital Marketer, Business Consultant and Public Speaker.

Jeremie has been working with several government, academic and startup organizations helping entrepreneurs and businesses worldwide in leveraging Digital Marketing and Technology.

תכונות הקורס

  • הרצאות 0
  • חידונים 0
  • משך הקורס 100 Academic hours: 60h class time (virtual clad) + 40h practical (project course)
  • מתכונת All Levels
  • שפה English
  • סטודנטים 2
  • הערכות Yes
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